Clarity of Information


The clarity of information is a prerequisite for unambiguousness in analysis, interpretation and assessment. Clarity is therefore the criterion that determines the value of our services to our clients. 


As a free-lance consultant with a broad background of experience, I do concentrate on projects to assist in new product development, customer satisfaction, and quality management:


      - for the consumer goods and raw materials industrie

     - for pharmaceutical companies

     - for the service and retail industries

     - for the consumer durables industry, and for the media.


I do regard it as our job to provide all the information our clients need in order to make well-founded decisions throughout the product development and marketing process:


     - understanding the attitudes and behaviour of their target groups   

     - knowing what benefits are expected

     - responding appropriately to concrete product ideas and features

     - assessing intended communication strategies, and

     - calculating the chances of success for different market strategies.


My aim is

     - to focus problems using customised research approaches

     - to collect reliable information using efficient methods and proven procedures

     - to underpin results using tested statistical procedures

     - to issue clear recommendations based on a proper understanding of the market and

        the problems faced by developers and decision-makers.


Whenever you need professional support for designing, conducting, analysing a/o reliably interpreting surveys that help you to reduce risks and to ensure the market success of newly developed ideas, products, concepts and marketing strategies - give me a call or contact me by e-mail:


fon: +49 (0)40 5577 5081

 e-mail: schaefer.marktforschung@t-online.de